About us

For Danita, overcoming the crisis caused by single-use plastics is extremely important. On a larger scale, she wants to work towards an informed and educated society that makes active and conscious choices, without overconsumption, with functioning institutions and responsible local businesses.

He works in the field of energy transformation, shedding light on the lobbies in the energy sector and outlining the changes that are necessary and beneficial to people. The sector is reforming slowly and with difficulty, which is why it is a field of conflict between political and economic interests.

Her work focuses on sustainable public services, a fair tax system, and raising public awareness on the issue. She strives to show that public funds and their distribution affect every citizen and determine our quality of life and standard of living as a nation.

Albena is an office manager and assists the teams in organizational and technical matters. She is an economist and educator by education. She works in the areas that are most important to her—ecology and education. Environmental education excites and inspires her.

Her passion for environmental protection led her to join Za Zemata (For the Earth) as a teenager. Years later, she had the opportunity to return to the organization with accumulated knowledge and experience in advertising and communications. She is convinced that if someone is not ready for the messages of environmental protection, we simply have to wait.

She works on the transition away from fossil fuels and the need for this to happen through a just energy transition that cares for people. She strives for an integrated approach to environmental protection that also takes into account the social and economic processes in the world around us. The themes of people empowerment, economic and social justice are key to her work. She believes that the energy sector has the potential to be free of fossil fuels and corruption.

Gergana ValchevaGergana holds a bachelor’s degree in Journalism and Mass Communications and in 2017 completed a master’s degree in Public Relations in Toulouse, France. Since March 2022, she has been part of the Communications team at Za Zemata.

During her studies, she completed a number of internships in the media as a news reporter and morning show host. In Bordeaux, she was part of the team at an agency specializing in video advertising.

Before joining Za Zemata, she wrote scripts for educational games and gained experience in marketing and brand identity building, as well as web content creation.

A lover of the mountains, Desislava began her environmental activism by participating in the first high-altitude cleanup in Pirin National Park in 1999, which is how she became acquainted with and began working for Za Zemata.

After completing her master’s degree in Environmental Sciences and Policies, Desislava worked in Brussels as coordinator of the coalition of European non-governmental organizations Counter Balance: challenging public investment banks, working for transparency and environmental justice in the financing of the European Investment Bank in countries outside Europe.

After gaining international experience, in 2013 she rejoined Za Zemiata, working in the Economic Justice and Zero Waste teams.
She is inspired by the desire for change towards environmental justice at the local level.

While still a student, she began working in the field of environmental protection and in the NGO sector. She started out at the Bulgarian Association for Alternative Tourism and, as a hiker and nature lover, gradually moved towards environmental associations that are part of the Coalition “To Keep Nature in Bulgaria.” At Za Zemata, she works in the “Zero Waste” team.

She is inspired by the active people with a cause she works with. She is able to see the advantages of different points of view and find ways for them to work together as a team, despite their differences.

She believes that zero waste living is achievable and works to encourage more people to want it.

In 2002, Ivaylo started as a volunteer at Za Zemata. He worked for a long time in the Food and Agriculture team, and since 2018 he has been mainly active in the Air team. Between 2012 and 2023, he was a member of the association’s Management Board.

He is inspired by people’s desire to fight for their causes. He believes that humans are part of nature and that it is important to fight for clean air and food, to protect wildlife, to be free, but also to be aware of our responsibilities.

He feels most at home in the mountains, in the forests, and in the few remaining peaceful and beautiful places by the sea.